Eurofragance is a B2B company committed to enhancing its partners' profitability through accessible, high-quality fragrance products.
The main objective was to achieve a unique positioning with a new, engaging, and experiential narrative while strengthening relationships with various audiences, including the international market, internal groups, and clients—especially during a particularly sensitive time like COVID-19.
I played a key role in developing the value proposition and strategic direction, as well as crafting visual proposals alongside the design lead. I was actively involved in all phases of execution, collaborating closely with cross-functional team members to ensure a cohesive and impactful outcome.
<aside> 🛠 +30 pages developed
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<aside> ⏰ 8 months of collab
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<aside> 📎 Iterative process
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<aside> ✌🏻 8 people involved
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<aside> 🛠 The project was carried out within the Summa agency.
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<aside> 🪄 The work was based on client workshops to ensure cohesion and deliver a value proposition from the design team to the business strategy.
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<aside> 🌿 One of the main challenges was finding a balance between design and content, as we were dealing with a large amount of complex information for the user.
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Eurofragance Homepage Mobile.mp4
