For the KOI project, we had the exciting opportunity to work on expanding Summa’s newly created brand identity into the digital space.
The website had to resonate with a young, dynamic audience familiar with interactive experiences, fast-paced content, and visually impactful design. By aligning the website design with KOI’s established identity, we were able to deliver a digital experience that matched the energy and spirit of the brand
While the Summa team was responsible for developing KOI's brand identity, I took the part on adapting it for the digital world. This included designing the website, ensuring the brand’s visual language and interactive elements seamlessly translated into an engaging online experience.
<aside> 🛠 +30 pages developed
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<aside> ⏰ 3 months of collab
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<aside> 📎 Iterative process
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<aside> ✌🏻 4 people involved
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<aside> 🛠 The project was carried out within the Summa agency.
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<aside> 🪄 Brand Consistency: Ensuring that the website design was fully aligned with the brand guidelines created by Summa was crucial. Close collaboration with the Summa team helped maintain a cohesive visual identity across both digital and offline assets.
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<aside> 🌿 Tight timing and the pressure to launch the website, as it was expected to handle a significant amount of traffic from day one.
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<aside> ⚡ Another complex challenge was fostering a sense of community and belonging within the team through the website. We needed to ensure the platform became the central hub, gathering and presenting all the information previously scattered across various social media channels.
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